The 4 Known Ways to Get New Clients and Grow Your Business
Ultimate Application Guide
Hey there! I've been on a big adventure, trying all sorts of things to find new clients. I've tested different plans and tricks, every single day, for my own businesses and for others too. And guess what? I've discovered the absolute best way to get new clients!
Imagine your marketing plan is like a puzzle with four special pieces. You work on each piece in its own way, but you always remember that you must fit them together because they make part of a bigger picture. And when you do this, you get so many new clients, you will be amazed!
This investigation ended with a super smart guy named Alex Hormozi. His books and ideas inspired me, and now I want to share this awesome concept with you. We'll figure out how to use it for your business and make a guide that'll help you do it too!
So, get ready for an exciting journey into the world of getting new clients whenever you want! 🚀
Here’s exactly what we’ll cover in this document:
Table of contents
The four sections look like this, and we are going to explain each one in further detail:
Let me briefly explain to you each one:
- Warm outreach: this is reaching out to the people who already know you, this can be your audience (people who follow you), your friends, people who know your company, and one of the most important: past clients.
- Past clients are one of the most important because it is the biggest source of referrals for companies, and in this business, referrals are one of the most if not the most important sources of new clients.
- Post free content: This is posting videos and images on your social media and sharing valuable information on your WhatsApp status and your stories.
- Cold outreach: these are all the outreaches you do when you do not know the person, this can be like door knocking, sending cold Instagram or Facebook messages, cold calling a database, or any other method you can think of where you don’t know the person.
- Run paid advertising: Running paid advertising is paying for a spot where eyeballs are, this can be on social media, TV ads, newspaper ads, magazine ads, and so on and forth. The concept here is that you are reaching a lot of people who don’t know you and the communication is one to many.
Now let's dive into one by one:
1. Warm outreach:
Warm outreach is contacting people who already know you, some of the ways you can contact past clients are:
- Email messages.
- Phone calls.
- Direct messages.
- SMS.
- Social media messages.
The goal that we always have here is to keep contact with our existing audience (people who know us) and our past clients, we do this because this is the biggest source of referrals if you are always top of mind to the people who know you then they are more likely to refer to you new business because they already know you and the already trust you.
And what we’ve seen is that:
The money is in your database and your contacts…
If you are constantly getting referrals, you are never going to run out of new business because they work exponentially, one new client can bring you two or three more, and it's only a matter of time until everything compounds, and you constantly get new clients organically.
If you want to have a detailed plan to contact your database, leading to stimulating and orchestrating referrals then you have to check out this free guide we created for you:
You will find detailed instructions and Excel sheets to track your progress, our mission is to help you and your brand grow. Enjoy 😁
2. Post Free Content.
The next section is posting free content, this is a form of communication that is one to many and directed towards your audience, meaning people who know you or follow you.
Now, it is very important to mention that posting by itself does not have any effect, your posting strategy should be directed to sharing value and converting views into clients. Your videos and images have to be meaningful and share with people valuable information or insights that would have a real impact.
If you share “whatever” content nobody is going to care, the market is very saturated with people who are constantly sharing things no one cares about.
You know that your clients want to know things that will help them and if you share this with them you would be greatly rewarded.
There is a major reason why posting free content is key to bringing more clients and growing your brand. Let me explain.
Imagine having a super strong presence on social media and your communication channels. It's like having a big spotlight on you, showing everyone how awesome you are at what you do. This works in two ways:
- It establishes you as a knowledgeable person in the industry who can provide a very good service.
- It builds goodwill with people.
When you share really helpful stuff, it shows that you're a real pro in your field. It's like being the go-to person who knows all the cool stuff. And guess what? It also makes people like you even more!
Think about it this way: If someone is always sharing awesome stuff about real estate or architecture, and you need help with your home, who would you ask first? Probably that super helpful person, right?
People already know you have all the tools, the information, and they feel they already know you and trust you. This is very powerful because it leads us to the second reason.
You are building incredible amounts of sales assets…
A sales asset is any tool or information that helps you move the sale forward, think about it for a second, why do your dream clients always work with the companies that have the best brands and content?
This is because these companies - your competitors - They've already connected with their dream clients and earned their trust. And you can do the same!
Plus, you know that in a sales process, people need as much information from you as possible, and if you can provide five, seven, or ten valuable assets for them to consume your information, well guess who they are going to choose to work with.
Another big reason is that when you have valuable content and plenty of sales assets you position your brand as being an expert in the industry, and people only want to work with the best, this is why only a small percentage of companies take the vast majority of the clients.
So, to sum up, when you create content and sales assets, and you share it with your audience you gain their trust and their goodwill, and you position your brand as being the expert in the industry, the go-to company.
Now, this strategy only works when you are constantly sharing the videos and images, both with your client base (people you know) and with people you don’t know (using social media and Google), and that’s exactly why we have created this free guide for you.
This would help you have a complete understanding of how to create your videos and how to share them on your social profiles and with past clients to get more referrals.
And
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How to Create Amazing Lead Magnets
7 - Steps to Creating Amazing Lead Magnets. Hey, I’m glad you are here, what I’m going to share with you is a very powerful guide to lead with value and captivate prospects, earn their trust and throughout the process grow your brand. But you may be wondering right now: What is a lead magnet?
4. Run Paid Ads.
Running paid ads is the last of the core four, it is speaking one to many (this means no personal message) and to people who don’t know you.
It is the last thing we focus on in a business because we’ve seen over the years that running advertising and spending ad money on a business that doesn’t have processes or systems in place to make the most out of the new leads would only lead to wasting money.
I’m positive now that to start an advertising campaign in our industry you must have plenty of content, both long and short in form of videos and posts, and you should have systems in place so that when you receive a new lead you direct them to a sales cycle where you always educate them and remind them why you are the best company.
That being said, when a business has this set up, paid advertising would help your business grow exponentially, you basically pay for being in front of people, and in contrast to organic methods or one-to-one communication, when you do paid advertising, you can reach thousands to millions very quickly.
Now, the thing with paid advertising is that it is low trust, which means that people don’t know anything about you, and you are trying to sell to them, that’s why we first need to warm people up before we ask anything from them. Let me explain with an analogy:
Think of a boy who wants to make a girl fall in love with him and imagine the girl does not know anything about the boy. Now, think of the options he has:
- He can approach her directly and try to kiss her, but this is going to be super weird, and he is probably not going to have any success.
- The second thing he can do is approach her and ask her on a date first, this is going to be better but still, there is no differentiation.
- Now imagine the boy coming up with a great plan, he is going to start smoothly approaching the girl and getting to know her, what she likes, and her tastes, and then he starts giving her little gifts she really loves. Finally, he asks her if she wants to go on a date to one of her favorite restaurants in town and makes her have a great time.
I can tell you the odds of having a girl like him are going to go way up with the third option, and this is very much the strategy we can apply with clients.
We want them to get to know you first and know you are the go-to company for what they are looking for, and all of this before asking anything from them. This is why you must lead with value; this means sharing valuable information with them in your ads, information that is going to be very helpful for them, and this is what we call a lead magnet.
A lead magnet can be anything that can give a prospect a little trial of what you can do for them, this helps them build trust in you and your company and also helps you filter the type of clients you like from the ones you don’t.
For example:
- If you are a broker, you can have a free home appraisal plus tips on how to improve the value of a prospect’s home.
- If you are an architect, you can offer a free audit of the interiors of a new project.
This would be the goal of the advertising campaign, to advertise the lead magnet to have your dream client consume it, after they have done it, they already entered your funnel and become a warm audience, and here is where all your systems of reaching out to warm audiences and posting free content come into play.
Plus, you already have sales systems that would help you convert clients even quicker.
Now, having a very good lead magnet is crucial to your marketing strategy, and this is why we have created this free guide for you:
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How to Create Amazing Lead Magnets
7 - Steps to Creating Amazing Lead Magnets. Hey, I’m glad you are here, what I’m going to share with you is a very powerful guide to lead with value and captivate prospects, earn their trust and throughout the process grow your brand. But you may be wondering right now: What is a lead magnet?
In this guide you will find the step-by-step process on how to create the best lead magnets and share value with your leads, you will also find Excel sheets to help you plan and organize the production process of your lead magnets.
As always, our goal is to help you grow your business… enjoy 😁
